Takashi Kawashima / Blog » Client Work

Elvis Costello – Secret, Profane & Sugarcane

admin — Mon, 15 Jun 2009 04:55:47 +0000

Short videos for artist Elvis Costello‘s new songs “Sulphur To Sugarcane” and “Down Among The Wines & The Spirits” from the album “Secret, Profane and Sugarcane”. The videos combine digital animation, cut paper puppetry and projection.

Created in collaboration with Blip Boutique (James Frost & Mary Fagot).
Illustrations by Silvia Rigon.

If you like this piece, you might also find this project interesting.

Sprint Center Interactive Wall

admin — Wed, 20 May 2009 01:32:54 +0000

Sprint Center is a large, multi-use indoor arena in downtown Kansas City, Missouri. They hold pretty big concerts such as Coldplay, Britney Spears etc.
This installation has 3 applications; Phone Painter, Now Widget, and Instant DJ. All you have to do is just call the number on display and play by speaking or pressing the keys. It will even send you a text with a link to the song you composed, art you drew after you hang up. Although I was using my iPhone on the demo, it works with any phones of any carriers! (It doesn’t have to be Sprint phones or any smart phones.)

Creative Directors: Christian Haas, Paul Stechshulte (Goodby Silverstein, and Partners)
Art Director: Takashi Kawashima (Goodby Silverstein, and Partners)
Copywriter: Brian Thompson (Goodby Silverstein, and Partners)
Sr. Interactive Producer: Janice Yenpasook (Goodby Silverstein, and Partners)

Flash Development Vendors:
NOW widgets – Mike Kellogg (facefaceface)
Instant DJ – Code and Theory
Phone Painter – Erik Natzke
3D Depth Sensing Tracker: GestureTek, Inc.
Phone Game Controller Technology: Megaphone, Inc.

Phone Painter – Sprint Center Interactive Wall

admin — Wed, 20 May 2009 01:27:13 +0000

This is a demo video of Phone Painter, one of three applications of Sprint Center Interactive Wall. All you have to do is just call the number on display and speak to your phone to draw. It will even send you a text with a link to the art you drew after you hang up. Although I was using my iPhone on the demo, it works with any phones of any carriers! (It doesn’t have to be Sprint phones or any smart phones.) To learn more about the project, please see vimeo.com/4025588

Instant DJ – Sprint Center Interactive Wall

admin — Wed, 20 May 2009 01:23:14 +0000

This is a demo video of Instant DJ, one of three applications of Sprint Center Interactive Wall. All you have to do is just call the number on display and play by pressing the keys. It will even send you a text with a link to the song you composed after you hang up. Although I was using my iPhone on the demo, it works with any phones of any carriers! (It doesn’t have to be Sprint phones or any smart phones.) To learn more about the project, please see vimeo.com/4025588

Now Widget – Sprint Center Interactive Wall

admin — Wed, 20 May 2009 01:20:22 +0000

This is a demo video of Now Widget, one of three applications of Sprint Center Interactive Wall. All you have to do is just call the number on display and press the keys to activate each widget. Although I was using my iPhone on the demo, it works with any phones of any carriers! (It doesn’t have to be Sprint phones or any smart phones.) To learn more about the project, please see vimeo.com/4025588

J&B Scotch’s “Ampersand”

admin — Fri, 10 Oct 2008 23:35:59 +0000

I was asked by agency Kessels Kramer in Amsterdam to develop a short video using the Ampersand, a symbolic mark of J&B. Here is the video I created.

Comcast Split Track

admin — Thu, 25 Sep 2008 18:39:57 +0000

Friend of mine found this article on Japanese advertisement magazine 広告批評 (Koukoku-Hihyou). I’ve had the opportunity to get involved in this TV commercial over last summer with awesome Goodby co-workers. We worked with a talented Japanese director Koichiro Tsujikawa (he is famous for Cornelius music videos) and we shot in Tokyo.

vw.com – Volkswagen Features and Spec

admin — Mon, 15 Oct 2007 18:45:10 +0000

Volkswagen Features and Spec
VW model Builders allow users to customize their  vehicles by selecting colors, features, packages, accessories and wheel  options and watch as the cars are built through 3D visuals. I worked with Jiwon Lee to redesign Features and Spec site.

Agency: Crispin Porter + Bogusky

Creative Director: Jeff Benjamin

Interactive Designer: Jiwon Lee, Takashi Kawashima

Cokezero fancard

admin — Fri, 06 Jul 2007 00:20:59 +0000

Coke Zero – Fancard

Product: Coka-Cola Zero
Agency: Crispin Porter + Bogusky
My role was Interactive Designer with Jiwon Lee and Chuck Carson

Pet Moustache

admin — Tue, 01 May 2007 08:01:54 +0000

Burger King Western Whopper – Pet Moustache

Burger King brought back the Western Whopper for a limited time, encouraging people to bring out their inner cowboy. Petmoustache.com let users upload pictures of themselves and grow a moustache. If users didn’t want just a typical ‘stache, the site allowed them to comb, wax, curl, clip and shave styles for their moustache. Create a log in and they could keep their moustache as a pet and watch it grow over time. Neglect the ‘stache and it would grow out of control. Come back to the site to groom the ‘stache and they could accrue enough health points to make it in the Top 10 Gallery. Users could export a jpeg image to send to their friends, or take it to the next level and send a singing telegram. Never has the moustache made such a strong comeback than with the Western Whopper and petmoustache.com. Bring out your inner cowboy, cowboy.

This integrated campaign run with TV commercials below.

Product: Burger King
Agency: Crispin Porter + Bogusky, Miami
My role was Interactive Designer with Julia Hoffmann

Cannes Lions 2008: Cyber Lions Shortlist
London International Awards Finalist