At this year’s Sonar Festival in Barcelona, I was invited to give Takashi’s Seasons performance.
links:SonarMàtica
Sónar2008 – SonarMàtica
Creativity
Ten Thousand Cents was featured in Creativity magazine.
The online article is here, and the scanned printed article is here.
Ten Thousand Cents
Ten Thousand Cents
“Ten Thousand Cents” is a digital artwork that creates a representation of a $100 bill. Using a custom drawing tool, thousands of individuals working in isolation from one another painted a tiny part of the bill without knowledge of the overall task. Workers were paid one cent each via Amazon’s Mechanical Turk distributed labor tool. The total labor cost to create the bill, the artwork being created, and the reproductions available for purchase are all $100. The work is presented as a video piece with all 10,000 parts being drawn simultaneously. The project explores the circumstances we live in, a new and uncharted combination of digital labor markets, “crowdsourcing,” “virtual economies,” and digital reproduction
in collaboration with Aaron Koblin
Selected exhibitions and Honors
vw.com – Volkswagen Features and Spec
Volkswagen Features and Spec
VW model Builders allow users to customize their
vehicles by selecting colors, features, packages, accessories and wheel
options and watch as the cars are built through 3D visuals. I worked with Jiwon Lee to redesign Features and Spec site.
Agency: Crispin Porter + Bogusky
Creative Director: Jeff Benjamin
Interactive Designer: Jiwon Lee, Takashi Kawashima
Takashi’s Seasons in Graphics Live

“Takashi’s Seasons” is featured in the latest issue (2007 Sep) of Korean Magazine Graphics Live. Click here to download the article.
Ordinary View in the City of Angeles
Ordinary View in the City of Angeles
“Ordinary View in the City of Angeles” is a photo series of the 405 freeway in Los Angeles, infamously the freeway with the most traffic in the US. It explores the duality of beauty by expressing people’s preconceived idyllic notions of Los Angeles through the medium of the car, which residents socially and physically suffer from daily without notice.
I Love LA
Everybody is Dreaming
2 Wheel Drive
the City of Angeles
Pet Moustache
Burger King Western Whopper – Pet Moustache
Burger King brought back the Western Whopper for a limited time, encouraging people to bring out their inner cowboy. Petmoustache.com let users upload pictures of themselves and grow a moustache. If users didn’t want just a typical ‘stache, the site allowed them to comb, wax, curl, clip and shave styles for their moustache. Create a log in and they could keep their moustache as a pet and watch it grow over time. Neglect the ‘stache and it would grow out of control. Come back to the site to groom the ‘stache and they could accrue enough health points to make it in the Top 10 Gallery. Users could export a jpeg image to send to their friends, or take it to the next level and send a singing telegram. Never has the moustache made such a strong comeback than with the Western Whopper and petmoustache.com. Bring out your inner cowboy, cowboy.
This integrated campaign run with TV commercials below.
Product: Burger King
Agency: Crispin Porter + Bogusky, Miami
My role was Interactive Designer with Julia Hoffmann
- Cannes Lions 2008: Cyber Lions Shortlist
- London International Awards Finalist



















