Idea: Reimagine the digital automotive experience. We completely redesigned as an elegant, intuitive destination uniting cinematic car configuration, responsive design, integrated search navigation, and services such as dealer inventory location.

Result: A 227% increase in car configurations. A 675% increase in myAudi interactions. A 2,763% increase in finance quotes generated. Each has contributed to Audi's all-time sales records.

My role: art direction lead, interface / interaction design, CGI development, user experience design 

Agency: AKQA

Client: Audi of America

Selected Honors:


CGI development and motion prototype for the Configurator