Idea: Reimagine the digital automotive experience. We completely redesigned AudiUSA.com as an elegant, intuitive destination uniting cinematic car configuration, responsive design, integrated search navigation, and services such as dealer inventory location.
Result: A 227% increase in car configurations. A 675% increase in myAudi interactions. A 2,763% increase in finance quotes generated. Each has contributed to Audi's all-time sales records.
My role: art direction lead, interface / interaction design, CGI development, user experience design
Client: Audi of America